Contacting customers after the sale, whether it’s a financing follow-up, scheduled service reminder, or marketing message, is a natural part of doing business.
But under the Telephone Consumer Protection Act (TCPA), contacting customers by phone without proper authorization can expose your dealership to significant legal and financial risk. The TCPA covers more than just phone calls, it also includes texts, prerecorded voicemails, and fax. Because each contact can count as a separate violation, the penalties and damages add up quickly. Some settlements have been in the millions of dollars.
The good news? Obtaining authorization doesn't have to be complicated. Using a dedicated Contact Authorization document in your F&I process is a straightforward way to help protect your business by collecting clear customer consent for a variety of communications, including marketing and promotions. With a single signature, you can help protect your dealership and reduce confusion for your team and your customers.
